Motability
A tweet result for Motability

As part of the on-going press and PR function for Motability Operations, siren developed the Rough Guide to Accessible Britain.

The expanded second-edition (2009) was supported with its own Twitter feed, giving regular updates of the featured attractions and acting as a great conduit for user feedback.

More than 46,000 copies of the guide have been ordered to date, with Twitter followers including key national media, consumers and industry stakeholders.

The Twitter page played host to consumer enquiries, recommendations, media interaction and requests for copies of the book.

46,000 copies of the guide ordered to date