Guoman Hotels
Contemporary resonance for Great British tradition

The £17m refurbishment and new five-star relaunch of Guoman Hotels’ flagship property The Royal Horseguards was understandably a big deal.

To drive awareness for this investment and position the brand as a genuine upscale player, we concentrated on the building’s historic links to the armed forces and political elite. The connections of our team allowed us to broker an ongoing relationship between the hotel, military charity Help for Heroes and the Household Cavalry’s own benevolent fund – giving the hotel’s reopening a contemporary resonance and cementing Guoman’s position as a hospitality company that can be relied on. To date Siren has achieved in excess of £424,857 EAV and reached over 18.5million consumers through a mix of print, broadcast and online media to both domestic and international audiences.