

Celebrity Cruises
Celebrity Eclipse repatriation mission – Fast moving PR at its best
- siren replaced a planned two-day VIP launch cruise aboard Celebrity Eclipse with a timely ‘rescue-mission’ to repatriate 2,200 stranded holidaymakers in the thick of the Volcanic Ash crisis
- 680 pieces of coverage with an EAV of £6m (no multiplier)
- Celebrity Cruises spokespeople were interviewed by every news broadcaster in the UK
“This really is quite phenomenal. Many, many thanks and congratulations to you all for going above and beyond. I personally appreciate all your commitment and support.”
—Jo Rzymowska, Associate Vice President & General Manager, UK & Ireland Royal Caribbean International, Celebrity Cruises & Azamara Club Cruises
