Canvas Holidays
Challenging perceptions

siren was briefed to challenge the pre-conceptions of camping holiday accommodation and broaden the appeal of the Canvas camping and outdoor living brand to a more affluent audience.

Plugging into the company’s brand development team, siren devised a campaign strategy to launch a new ‘gypsy caravan’ range. Complete with all mod-cons, including electricity, running water and en-suite showers but located in rural sites across Italy and France, Canvas’ Roulottesde Champagne gave the brand an exclusive point of difference. National consumer travel media coverage included lead item in The Guardian’s Top 20 Self Catering holidays feature, The Observer Escape news and BA High Life.