ABTA

ABTA, the travel association, has appointed siren to support the organisation's 60th anniversary campaign for 2010. Siren was selected because of its winning combination of sound strategic planning and creatively inspirational ideas. As part of the wider celebratory campaign, siren will promote the importance of financial security in holidays, ABTA’s products and customer service.

‘Our 60th anniversary is a great opportunity for us to invigorate the ABTA brand both to consumers and to our members,' said head of comms Casia Zajac.